ALL SHOWS ARE RAIN OR SHINE
Schedule subject to change without notice
Gates Open at 6:00pm
The box office opens on site at 5:45pm.
Will call is located where tickets are sold at the entrance.
All food and beverage sales are CASH ONLY. We do have an ATM machine on site.
Outside food and beverages are NOT permitted.
Our beverages for the concert will include Pepsi products, beer and wine from Blue Ridge Beverage.
We do have an enforced designated smoking area at the venue.
PARKING: Please park at the Carilion Riverwalk Garage (beside Honeytree) and ride the FREE shuttle provided by Downtown Roanoke Inc. It's a very short ride that delivers you right to the front gate! You will see directional signage on South Jefferson when you get close.
Seating-Bring your own or rent one of our chairs at the event.
Colt Ford consistently blazes his own trail. By doing so, the Georgia singer, songwriter, rapper, musician, performer, and co-founder and co-owner of Average Joes Entertainment keeps up pace as country's preeminent independent maverick.
By 2019, Colt built a series of staggering successes as he rose to mainstream notoriety. He notched five consecutive Top 10 debuts on the Billboard Top Country Albums Chart with Declaration of Independence bowing at #1 in 2012. Two years later, Thanks for Listening ascended to the Top 10 of the Top 200, with the album reaching #1 on Billboard Rap & Independent charts. Meanwhile, he lobbed six songs onto the Hot Country Songs Chart with "Back" [feat. Jake Owen] going Top 40. Among many accolades, Ford received a nomination in the category of "Vocal Event of the Year" at the Academy of Country Music Awards for "Cold Beer" with Jamey Johnson.
Selling over 3 million albums, attracting millions of followers on social media and hitting 1 billion-plus streams, the country rap pioneer's dynamic discography spans collaborations with everyone from Toby Keith, Brad Paisley, Keith Urban, and Jermaine Dupri to members of No Doubt, Lit, and Lady Antebellum. Additionally, he co-wrote Jason Aldean's #1 hit "Dirt Road Anthem" and Brantley Gilbert's #1 hit "Country Must Be Country Wide" as a behind-the-scenes force in the studio. Moreover, Ford's solo tradition of genre-blurring continued on Love Hope Faith in 2017 by way of cuts such as "Reload" [feat. Taylor Ray Holbrook].
For his seventh and eighth albums, We The People, Volume 1  & We The People, Volume 2 , Ford once again tossed the rule book out the window, perfecting his dynamic and definitive distillation of country, hip-hop, and rock like never before on nearly 30 songs.
"Making this one, I went back to the beginning when I really didn't know any better," he explains. "I didn't let anybody tell me the rules or say, 'You can't do this; you've got to do that.' Instead, I let the feeling of the songs guide me. The record reignited my passion for playing and making music. My music transcends politics, religion, and rules. That's what this whole project is about."
Overall, the album doubles as a soundtrack for positivity and living life to the fullest for these times. Of course, Ford preserves the right amount of grit and wit to liven and light up any party as his blend of Southern rock, modern country, and rap remains downright unbeatable. Alongside guests such as Jimmie Allen ["Back To Them Backroads"], Mitchell Tenpenny ["Slow Ride"], Michael Ray ["Nightcap"], and more, his lead vocals and raps remain as robust and uniformly strong as ever, uniting the disc in a seamless flow. Nevertheless, "How You Lose A Woman" marks an emotional high watermark for We The People. This vulnerable, vibrant, and vital ballad illuminates Ford's impressive range as he carries a heart-wrenching hook to the heavens and back.