In the shadows self-doubt that surrounds any artists first record, Rose-Garcia (Shakey) had a fantasy: he releases Roll the Bones, only ten people hear it, it's rediscovered a decade later by Numero Group, hailed as before-its-time, and finds an audience as a lost treasure. He still plays that scenario through his mind like an alternative reality.
Of course, that's far from what actually materialized. Roll the Bones was released on the first day of 2011 without a lick of promotion advancing it. It was simply thrust into the world as a decapod of perplexingly memorable, narrative-wrapped songs with a mysterious cover and no information about the artist... only available on the relatively new platform of Bandcamp.
That year, an editor at Bandcamp made it a featured album for a month and from there it stayed in the website's top selling folk albums evermore. The record has since seen well over 100,000 units sold -- even while being available for free download. In the "Supported By" section of the Roll the Bones Bandcamp page, you can endlessly click "more" and squares of avatars will keep showing up until you grow tired and stop.
"If you discover something for yourself, it will always hold more water because it's tied to memory and coincidence," Rose-Garcia reasons as to why he never pushed Roll the Bones onto a wider marketplace. "It gives you a sense of ownership as a listener."
Now fans can obtain Roll the Bones as their own physical artifact. Through Dualtone Records, Shakey Graves will release a Ten Year Special Edition double LP with a black and gold foil re-arting of the taxidermied cow head cover. Separate iterations, hitting record collections on April 2, offer the 180g vinyl in a black and gold combination or two marbled "galaxy gold" discs. The lovingly assembled packaging includes handwritten deep explanations of every song, offset with original photography.