As one of the first independent musicians to harness YouTube and social media, Sam Tsui has created and grown a combined social following of over 5 million loyal fans who call themselves the #Samily. His videos, which include covers, medleys, and mashups, have amassed over 500 million views on YouTube to date. Each new release, including his latest singles "Cameo" and "Impatience", contributes to his ever-expanding worldwide fanbase.
Tsui, along with his production partner Kurt Schneider, began by uploading videos in their dorm room at Yale University. Their first viral hit was their Michael Jackson Medley in 2010, which led them to produce their first original album, Make It Up, in 2013. Turning digital success into ticket sales, Tsui has toured both domestically and internationally, opening for artists such as Bon Jovi, Ariana Grande, and most recently DNCE.
Sam Tsui has been able to harness the ever-changing tools of the digital music age to independently create an internationally popular channel and brand. He has made appearances on TV shows such as the Ellen DeGeneres Show and the Oprah Winfrey Show. Tsui has served as a digital correspondent on American Idol and the Sing Off and has worked with top brands including KIA, Dell, Coca-Cola, McDonalds, Google, Marriott, and Disney.